LinkedIn

LinkedIn - Brand You

You need to use each section to tell your story. Your LinkedIn profile is effectively your public-facing CV - it’s a live document that’s in the public domain. Bear this in mind.

How to create a compelling LinkedIn profile

First impressions count - your photo is important. Wear what you would typically wear to a job interview. Look straight into the camera and smile. The head should make up at least 60% of the total photo. Have a clutter-free background. Finally, always use a high-resolution image.

A great LinkedIn image

An awful LinkedIn image

Headline: This appears under your name - keep this section pithy. For example, “Prospective engineering degree apprentice”. If you write too much, it will be cut off. Show your intent/ambitions in as few words as possible.

About: Outline what you’re currently studying, expand on your ambitions. Consider including the following:

The courses you're currently studying.
Why are you seeking a degree apprenticeship?
Which sectors would you like to work in (e.g. engineering).
Skills - for example, team working and problem solving.
Attributes - for example, hardworking and reliable.

Featured: You can add a variety of different things, for example:

Links to external websites (e.g. your blog/vlog).
PDF documents - definitely add your CV.
Project examples (e.g. a website you’ve created).

Experience: Add all your interactions with the world of work. Include:

Work experience placements.
Virtual work experience.
Part time work.

Education: In addition to your Level 2 qualifications (e.g. GCSEs), you should include your Level 3 courses (e.g. A Levels). If you have your predicted grades (and they’re good), include these too. Also, you can include additional qualifications you have studied (e.g. FutureLearn).

Volunteering: Make sure you include the employability skills you acquired (e.g. communication and time management skills).

Skills: You can list up to 50 skills. Moreover, you can ask your connections to endorse these skills (which adds credibility).

Recommendations: You can ask connections who know you well to write short supportive testimonials.

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